3 Easy Steps To Ruin A Great Blog

Mon 10 May 2010 16:27, Barry Adams

3 Easy Steps To Ruin A Great Blog

It takes a lot of hard work and dedication to build a strong group blog. You need to establish a brand, build a team of knowledgeable bloggers, create quality content, and basically work your ass off for very little reward. In the end, if you do thinks right, you end up with a strong blog with a solid reputation.

On the other hand, ruining that reputation and destroying the blog is very easy.

Step 1: Don't communicate
The best way to destroy a blog quickly is to stop communicating with its bloggers. When something happens with the way the blog is run (for example the chief editor leaves to pursue a somewhat different path), you can easily create a lot of uncertainty and confusion by not telling your blogging team anything. This is an especially good tactic to destroy your blog if the person in question has communicated thoroughly about his departure. One-sided communication is a great way to get people to think positively of the communicator and negatively of the non-communicator. All FUD (fear, uncertainty, and doubt) is rooted in a lack of communication.

Step 2: Stop moderating
We all know and hate comment spam. A good way to signal that you want your blog to fail is to stop filtering comment spam. Just let the spammers loose and don't filter their viagra-spam any longer. Anyone visiting the blog will quickly realise the owners have stopped caring for it, and voila your reputation takes another dive.

Step 3: Put spammers in charge
Now all the previous could be interpreted as simple negligence. If you want to appear truly malicious and really make sure everyone understands you want to totally ruin and destroy the blog's reputation, the best way to do this is to put spammers in control. Let spammers write posts filled with links back to their own site. As they're spammers the content will be disastrously bad and the link-spam so obvious that no sensible reader will take your blog seriously any more. After all someone had to give these spammers a login, right? So whoever owns the blog must really want that blog to totally fail.

Now all you need to do is sit back and watch your blog self-destruct. The old-guard blogging team will be disenfranchised and pissed off, the new spammer-bloggers will abuse the site with shitty content and spammy links back to their own sites, and the comments will be flooded with viagra-spam.

Mission accomplished.

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