Top 20 SEO quotes from SMX London

Fri 22 May 2009 16:46, Eduard Blacquière

As a SearchCowboys reader, you must have been under a rock to not know the Search Marketing Expo (SMX) London took place this week. There has been coverage on the blog here (and more to come next week) and a lot of live coverage at the SearchCowboys Twitter account.

I thought I'd highlight the top 20 SEO quotes I heard during SMX London, giving you a short but useful summary with take-aways of this quality event:

Top 20 SEO quotes from SMX London

1. Websites don't link to other websites. People point to other people's work.
(Lyndon Antcliff, Cornwall SEO)

2. If you want links, not traffic, Twitter is pretty much useless.
(Patrick Altoft, Branded3)

3. You have about 2.7 seconds to reach a linker.
(Lyndon Antcliff, Cornwall SEO)

4. It doesn't matter if a link is paid for or not. Important is if the end product looks like a paid link or not.
(Patrick Altoft, Branded3)

5. Alexa data is slightly better than random guessing.
(Rand Fishkin, SEOmoz)

6. For most brand (authority) sites with some good rankings, it only a needs a couple of good anchor text links to get good rankings. If you are not a brand, you need to look natural.
(Patrick Altoft, Branded3)

7. Search engines can automatically determine if a link is in a footer or sidebar and devaluate those.
(Rand Fishkin, SEOmoz)

8. Wrong settings in a robots.txt could delay Google search indexing on your website
(Luisella Mazza, Google)

9. If somebody links to you, show some gratitude (for example put it on twitter, stumble upon etc.)
(Patrick Altoft, Branded3)

10. When you have little links per page, a sitewide internal link can get a new page ranking quickly.
(Rand Fishkin, SEOmoz)

11. Treat your email subject, twitter post, etc if it were a headline.
(Lyndon Antcliff, Cornwall SEO)

12. Crawling is not a guarantee you're indexed.
(Rand Fishkin, SEOmoz)

13. Don't worry too much about duplicate content.
(Luisella Mazza, Google)

14. Places to sculpt with nofollow: register/login, my account, shopping cart, terms of service, privacy, legal notice, anything disallowed by robots.txt.
(Rand Fishkin, SEOmoz)

15. Places not to sculpt nofollow: about page, editorial external links, categories & subcategories, product/detail pages.
(Rand Fishkin, SEOmoz)

16. Search marketing only has a 1.5% mindshare of the average Fortune 500 CMO.
(Brian Featherstonhaugh, Ogilvy) (also see the pre-event SearchCowboys interview with Brian)

17. Does an affiliate marketing program cause a traffic drop? No, but pure affiliate sites are unlikely to rank.
(Luisella Mazza, Google)

18. Will hacking websites work? Yes... reason for telling this: it can happen to you.
(Mikkel deMib Svendsen,

19. We don't bother with digg anymore, it's too much of hit and miss. We make a personal promotion network
(Patrick Altoft, Branded3)

20. A 12 year old has a better performance dashboard than an 40 year old CMO (referring to world of warcraft)
(Brian Featherstonhaugh, Ogilvy)

  • Comments (35)
  • SEO
  • Tell-a-cowboy

Comments (35)


  • Rand Fishkin is leader in awesome seo quote generation :)
    Great list, cowboy!

    Za 23 mei 2009, 08:35

  • Great resume I wish I could have gone...Thanks for making this comment and please talk more on SMX

    Good luck!!

    Za 23 mei 2009, 12:55

    • Dani386

    Thanks for the highlights...very helpful!

    Za 23 mei 2009, 21:29

  • 2. If you want links, not traffic, Twitter is pretty much useless.
    (Patrick Altoft, Branded3)

    strongly disagree, as any site of value is going to get voluntary links as a result of effective tweeting.

    Zo 24 mei 2009, 09:02

  • Thanks to Luisella Mazza for making us to know that "Don't worry too much about duplicate content"

    Di 26 mei 2009, 12:48

    • Jest Staffel

    13. Don't worry too much about duplicate content.
    (Luisella Mazza, Google)

    We know baby.. we know.. XD

    Di 26 mei 2009, 13:06

  • Eduard,

    Thanks for sharing a nice list of useful quotes!

    Vr 29 mei 2009, 12:50

  • Hi Eduard!

    I wasn't able to attend the SMX this year, but I'll hopefully be back next year.

    By the way - you've got some very interesting topics here at SearchCowboys and I'm sure you will find some of the topics in my blog relevant too.

    I've got about 11 years of professional SEO experience and have a very mixed certification list. You may see this list at which is a personal presentation of me and what I do :-)

    Perhaps we could have a lunch at the SMX at London next year?

    Best regards,
    Trond :-)

    Di 9 jun 2009, 14:03

  • @all
    Thanks for your comments and appreciation, which I appreciate! :)

    Of course we can have lunch at SMX London 2010 :)

    Di 9 jun 2009, 23:09

  • Great list Eduard and some great one line insightful quotes.

    Ma 22 jun 2009, 12:58

    • Neuro SEO

    Thanks for putting these nice quotes about SEO.

    Do 2 jul 2009, 14:59

  • You most certainly can get backlinks through using Twitter - and to think it's even been quoted. Poor show.

    Zo 13 sep 2009, 20:09

  • Hi
    Really nice list of useful quotes!
    Thanks for the lovely quotes.

    Ma 14 sep 2009, 14:23

  • thanks for putting this seo quotes..

    Vr 4 dec 2009, 18:53

  • Thanks for putting nice info about seo quotes

    Vr 4 dec 2009, 18:56

  • Interesting to hear the CEO mindshare at 1.5%. Big opportunities in the space.

    Wo 6 jan 2010, 15:21

    • Alin

    Great list of SEO quotes. I have Google it for some lists but i think this is the best.

    Do 14 jan 2010, 09:42

    • Shane

    Here is another one for ya. "If it wasn't for spam SEO wouldn't be so hard." Well maybe its not a quote, but its what I believe.

    Wo 2 jun 2010, 19:04

  • Some great tips i would like to share some more
    - My rule of thumb is build a site for a user not a spider.

    Ma 25 okt 2010, 08:56

  • haha, nice post admin!

    Di 16 aug 2011, 17:42

  • muhaaaa... lol :P

    Di 16 aug 2011, 17:43

  • don't forget to watch alim online ghaliyaaaaa

    Di 16 aug 2011, 17:45

  • For a detailed list, thanks to a post.

    Zo 28 aug 2011, 18:37

  • Awesome Sharing!
    I appreciate the information which you discussed here in your post. It is really good read to me.


    Di 20 sep 2011, 08:27

  • Haha there are some nice quotes in it! Thanks for sharing this list, I used some in a powerpoint presentation for an pitch!

    Di 20 sep 2011, 10:26

  • Thanks for sharing all this lovely Quotes...............

    Ma 7 nov 2011, 13:06

  • Nice quotes. I put some on my tumblr page.

    Vr 2 dec 2011, 23:42

    • Search Engine Optimization

    All perfectly and well posted. Good points have given credits.

    Di 10 jan 2012, 15:46

  • Thank you so much for this info, love quotes and stats for the industry, keeps changing!! love it

    Di 17 jan 2012, 14:48

    • Sandeep Kumar

    Awesome quotes, I love to read about inspirational quotes of SEO and here are some of them.

    Vr 6 apr 2012, 12:17

    • soollomm

    Ma 2 mrt 2015, 01:47

  • good

    Wo 10 jun 2015, 13:10


    Do 11 jun 2015, 12:37


    Wo 17 jun 2015, 14:42

  • Thanks for sharing a nice list of useful quotes!

    Di 21 jul 2015, 15:34


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