Presentation: SES London 2008 - Search Ad Platforms

Fri 12 February 2010 14:05, Editors

As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008.

SES London 2008 - Search Ad Platforms

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The lifetime value of customers ...

Sun 20 Mar 2011, J-P De Clerck

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The lifetime value of customers in PPC and conversion

The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a ...... read more

Trada pay-per-click expert sourcing

Thu 1 Apr 2010, Tom Bogaert

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Trada (trada.com) has recently launched its people AND technology platform. Trada is a very niche vertical platform that brings together webagencies, web specialists and companies/advertisers looking for and offering pay-per-click expertise. Getting into Trada looks simple: as an advertiser you sign up, create a campaign you’d like to run by some optimizers (pay-per-click experts) and set the goals for the campaign (either cost per click or cost per action). Optimizers can then join the...... read more

Article marketing versus PPC mar...

Fri 19 Feb 2010, Stijn De Meyere

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Content and article marketing are highly popular method for beginner marketers to gain traffic. Despite occasional disdain from experienced PPC marketers, it is also a...... read more

PPC and click-through on social ...

Tue 16 Feb 2010, Editors

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PPC and click-through on social media platforms

Social media platforms a often praised amongst marketers for their free traffic, or for PPC marketers, very inexpensive traffic, and ease of operation. Offering access...... read more