Online SEO-check: Searchcowboys better than Searchengineland
There are many many tools to be found online which claim to tell you all about the status of your website when it comes to search. There are even more companies who will tell you how you rank and what you have to do to improve these rankings.
An inconsitency is the ratings we get. When doing a quick analysis the SEO score we get is 79%. If we do the big analysis it's 78% and when we do a benchmark to compare the site to Searchengineland and Searchenginewatch we score 84%. That itself is pretty strange.
Benchmark: Better than Searchengineland?
The benchmark Lipperhey offers is pretty nice. For ten euros you can see how you do compared to others. Again it looks at the sites you enter (maximum of three additional to yours) and gives back the most important results like incoming links, number of pages, link density etcetera.
We compared Searchcowboys to our 'mother site' Dutch Cowboys and the US-search sites Searchengineland and Searchenginewatch. According to this report we seem to be doing better then the other sites, though Searchenginewatch is optimized pretty well too. Searchcowboys gets a SEO-score of 84%, Searchengineland gets 69% and searchenginewatch 81%.
The biggest difference between us and the others are the incoming links. We definitly need to work on that, but looking at other parts we score pretty well. For example on the use of H1-tags, we get a score of 75% compared to 38% of Searchengineland.
But really, what do we learn out of this? Are we really better than Searchengineland? No off course not. Well, maybe on some parts we are, but this is just a measurement of mainly technical issues. What this service tells us that we now know where we can improve our SEO efforts. We do know where to put our first focus on.
And that is the main benefit of this service: within minutes you know where you're focus has to be when it comes to SEO. Therefore I see this tool most probably be getting used by SEO's to get a quick view on the status of all the different issues. It won't be a threat, it will be an addition.
The service is definitely worth checking out, there's only one 'but' to it: it's in Dutch. When they will be handing out the reports in English we don't know yet.
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