Kumami Offers Imported Kids' Products for Chinese Parents

Thu 3 January 2013 10:00, Vitto Christaldi

Kumami Offers Imported Kids' Products for Chinese Parents

Chinese parents have been spooked by a series of food safety scandals in the last couple of years, from milk powder to other dairy products. Because of these scandals, many concerned Chinese parents usually ask their family and friends who live abroad to send over milk powder and baby food. However, importing these products is impractical and expensive for average Chinese parents. The new Chinese e-commerce platform, Kumami, offers an easy and cheaper way to import children’s products from the United States and Europe!

Kumami (comes from “Cool Mommy”) has just been launched three weeks ago, but so far about 5,000 moms have visited the site and 500 visitors have registered for the daily newsfeed. The site does not only offer milk powder and baby food but also branded baby and children’s clothing, shoes, toys, baby supplies, beddings, learning books, products for pregnant women, etc.


Kumami's Homepage

In the interview by Techinasia, the founder and CEO of Kumami, Shaun McWhortor said the idea for this e-commerce site comes from the concern of many parents in China about the quality of local products for their children. This fear forces a lot of moms in China to buy milk powder, baby food, and other children items from Hong Kong and overseas, such as the USA, the Netherlands and other countries. These parents are willing to spend a lot of money for imported products which they think have more trusted and higher quality. Based on these indications, Kumami was born to offer high quality baby and kids’ products from the United States, Europe, and Asia with discounted prices (up to 50%!).


The Cool Mommy Team: Iris, Yuan Yaun, and Grace from Shanghai, Lily from Shenzhen, Gemma from Hong Kong, Shaun from the United States, and Olivier from France.

Kumami offers different new products daily, which is announced every evening at 19:00 local time. As a launch promotion, Kumami is offering free overseas shipping until Chinese New Year (February 10th. 2013).

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