Paid Linking is Dying. Time to Move on.
[Christopher Angus] The fields of Search and SEO are – at least in terms of the internet – not incredibly new areas of business, after all, since the early days, people have wanted their websites and web businesses to perform well for them whilst simultaneously outperforming the competition. It might not have always been called the names it has now, but we can all understand its methods and age in some respect, at least.
As an established and successful SEO myself, I’ve been around long enough to see business trends, methods and techniques rise and fall, with these days predominantly being affected by how Google chooses to mutate both itself and its algorithm.
One such method of SEO that has seen drastic change as the years goes
by is that of linking. Plain old links to your website or business.
More specifically, I’m talking about the practice of paid linking;
something which – in the past – was a genuinely viable internet
marketing and SEO tactic, which sadly – for some – is no longer true in
this day and age.
As multiple and subsequent Google rule and algorithm changes have taken
place over the months/years, paid links have been rendered nigh-on
illegal in the eyes of the biggest search engine around. I say
“nigh-on” and “illegal” because you can still technically seek out paid
links to promote your site or business, yet Google will frown upon this
and penalise your site as they see fit. So you can do it, but you’ll be
punished for it. A bit like taking too many cookies from that jar in
your mother’s kitchen. Sure you can go ahead and take that last cookie,
but you’re definitely going to get busted for it.
Of course, there are practical solutions to and many a way around this
potential predicament, with social media marketing and linkbait
manufacture being viable alternatives. Social media marketing is in
essence the practice of promoting something via social
media/bookmarking websites such as Digg, Reddit, StumbleUpon and even
Facebook these days is being used a viable area in which to exhibit
social marketing tendencies. Linkbaiting is the technique of generating
something of interest, be it an article, video, cool picture, or
anything that people will want to link to and then getting it “out
there” for people to see.
Both the social media marketing and linkbaiting methods hope to gain
links in what is very much a traditional method: by generating interest
in something so that users/readers/etc are wanting to link to that
particular item. The two are also often used in conjunction with one
another, with social media channels being used to actively promote a
given linkbait. Any SEO
Company worth their salt will employ these tactics these
days, especially above using paid links, due to the potential
penalisation that they now carry.
is a successful internet marketer and SEO, having been rated the
26th most influential marketer in the world in 2009. His company is Warlock Media and he can be reached via email at firstname.lastname@example.org.