Bing keeps coming on strong : will it continue to?

Sat 18 December 2010 15:02, J-P De Clerck

Bing keeps coming on strong : will it continue to?

My first default home page ever was Yahoo (if I remember well, memory issues start showing after 40). In recent years it sometimes has been one of my own sites and sometimes Google. Today it is Google. Facebook is now asking to be my (and your) home page. I completely feel no urge to set it as my home page but, then again, one day it might. When talking to content marketing expert Joe Pulizzi from the Content Marketing Institute lately, I noticed what a cultural difference there is in that regarded. Joe uses Facebook for everything, business networking included, like many of his American friends do.

For me Facebook is a combination of my work and fooling around, LinkedIn is business and the home page is still, as just told, Google. Maybe it’ll change, maybe not.

Google and Yahoo: the doubts

But there’s some one else competing for my default home page. It’s Bing. While years ago, we only talked about Google when it came to search and of course eternal number two, Yahoo, we looked at Microsoft’s search proposition (not called Bing back then) and basically sighed, right?

Today Yahoo is mainly in the news for cutting staff and stopping (or probably also selling) some great services such as Delicious. I wonder what the long-term effect of all this will be on Yahoo’s core business.

Google in the mean time did all kind of social stuff (just like Yahoo) and much of it failed (Buzz anyone?). It also launched Google Instant and that led to a rise of search queries in October. Google’s social search features: not impressed, don’t use them: isn’t it a wrong supposition to think that search results from our social circles are more relevant to what we seek?

So there are some doubts regarding Google. There weren’t that much before, did there?

The mobile and social search battle

And then there is Bing. It picks up search share (11.8 share in November, again a rise). Although Google still holds 66% of the market, the impact of Google Instant is already lost again in the numbers and Bing keeps coming on strong. Furthermore, let’s not forget Yahoo’s search is now powered by Bing in the States.

Last week Microsoft announced a whole new range of features for Bing. Key topics: mobile (oh yes, the future of search is very much a mobile one), social (same remark, replace mobile by social) and local (key in U.S., growing elsewhere).

There are enhancements for Windows Phone 7 (just released a month ago and focussing strongly on Bing) and for iPhone and Android applications (one of them being Autosuggest).

Next announcement: Bing Vision. Again in the mobile space: it allows you to use the camera of your smart phone to search on words that are detected in the image, should be able to look for business listings when you take a picture of where you are and obviously barcodes are supported as well.

And that’s far from all: a mobile application to share your location through social location-based services such as Windows Life Activity Stream but also Foursquare and king of social networks, Facebook, a new application for iPhone, integration with some other services etc.

I won’t mention all the other new features but one thing is clear. Bing is being appreciated for what it does and has been doing for a while, including for the desktop user. SEO (and also SMO) tool Raven, which I’ve been using for quite sometime, decided to make Bing its default search engine for all kinds of reasons.

Of course all this doesn’t mean anything yet. Yes, mobile search is growing, as is local and social. But mobile for instance still is relatively moderate (approx. 13% of all search quesries).

And let’s not forget that Google has Android. When I look at my Android Phone, the default screen shows the day and time but Google’s search box is just a slide away. And Android is moving fast in the mobile OS space, gaining ground consistently.

So, who will win the war for our desktop and mobile home page? No idea but I do know this: I use Bing as well now, I never did before.

WDYT?

@conversionation


  • Comments (5)
  • Columns
  • Tell-a-cowboy

Comments (5)

 

  • hard to believe but no empire lasts forever. Google is great but won't be the greatest forever. When Bing comes up all the seo-people will have al lot more to do though...

    Wo 22 dec 2010, 16:08


  • These are still early days yet but this emerging search engine may provide a real threat to Google's dominance - something I welcome.

    At its launch, Matt Cutts, Google's spokesman and soothsayer, was reported, rather scathingly I thought, to have tweeted: "Matt Cutts: Congrats to @bing on the launch! Sad to see this not-so-relevant result at #4 for [matt cutts] though." And then: "The #5 Bing result for [matt cutts] is spammy too."

    At the time I did some research and tested my own web turf to find "web design bangkok". Bing returned very poor results, spammy even let's be honest, with "Luxor Bangkok the Egyptian Design Hotel" and "Bangkok Metropolitan Administration" being placed in the top ten.

    Today the results are far better and closely resemble Google. The only complaint I have is that keyworded domains are still too heavily weighted on Bing. But today I don't think there's much material difference between the two.

    Do 23 dec 2010, 10:20


  • As an SEM Expert, I can't wait for a bit more competition in Search Engine Land. It will probably make SEA-rates a bit more reasonble.

    Do 13 jan 2011, 14:19


  • I really hope Bing will continue its rise up. Google needs some competition!

    Ma 28 mrt 2011, 13:56


  • Thanks for sharing such a great and excellent post.

    Vr 23 sep 2011, 16:46

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Huawei Ascend P1S– thinnest Smartphone with high performance
  • test
  • Google users switching to Bing, when being forced
  • Google users switching to Bing
  • Stefan Weitz (Bing) about Bing in Europe
  • Search overload Bing ad
  • Google Maps Navigation
  • Analytics - Expanded Mobile Reporting

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap