What is Google Shopping and How to Take Advantage from It?

Wed 23 October 2013 14:19, Gabriel Goldberg

What is Google Shopping and How to Take Advantage from It?

You often go shopping on the internet and start with a Google search? Then you’ve probably noticed those ads with a special format appearing on the top right: ... read more



The future of Analytics Measurement: Google Universal Tag

Wed 21 August 2013 16:44, Gabriel Goldberg

Since the launch of Google Analytics solution (GA) in 2005, our user interface is constantly changing, improving, and integrating more and more aspects of the massive "Big Data". It became even more important with the latest changes in customer behaviour and multi-device navigation issues. GA seems now the most suitable free technology to track user behaviour and catch some powerful insight for a website. In fact, we estimate that 70% of website is GA tagged and that represents one page out of two on the web.... read more

The future of Analytics Measurement: Google Universal Tag


New Google Advertising Formats

Wed 14 August 2013 16:44, Gabriel Goldberg

My colleague Stephane has recently asked me to write an article about the new advertising formats on Google and the evolution of Search Marketing. Indeed, having worked for over 7 years in the industry, I am sometimes considered by some as 'old'. Also, having participated in the opening of the Google office in Belgium, there are a couple of unique stories of early Google years that come to mind.... read more

New Google Advertising Formats

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Additionly launches private beta tool for Google AdWords

Thu 21 June 2012 23:50, Gabriel Goldberg

June 21th 2012, Brussels, Belgium — Online advertising is exploding: 2012 is the first year that online advertising spending will surpass print advertising in the US. Yet with current tools, monitoring campaigns and reporting performance remains painstaking and time-consuming. Today, Additionly (additionly.com) launches the private beta of its brand new platform to help online marketing agencies as well as large and small companies monitor the performance of their Google AdWords campaigns in seconds rather than hours.... read more

Additionly launches private beta tool for Google AdWords


Understanding Google Analytics Multi-Channel Funnels

Mon 18 June 2012 19:42, Gabriel Goldberg

Goals - What does Google Analytics measure?

Beyond measuring pageviews, visits, visitors, traffic sources, campaigns, devices, countries, etc. Google Analytics allows us to measure actions. What do we mean by actions? We consider it to be Goals, Transactions and Events.

Google Analytics Multi Channel Funnels (MCF)

As we stated in a previous article, at the end of august 2011, Google Analytics announced the Multi-Channel Funnels reporting suite a “...set of five new reports in Google Analytics gives marketers insight into the full path to conversion over a 30 day period, not simply the last click”. This is where the future of conversion tracking is heading to.
... read more
Understanding Google Analytics Multi-Channel Funnels


An Analysis of Google Search and Encrypted Search

Mon 18 June 2012 09:55, Gabriel Goldberg, 1 comment

How to Measure Performances on the Google Display Network

Sat 24 March 2012 13:59, Gabriel Goldberg, 0 comments

Low Social Networks & Facebook traffic source in BE (2011)

Fri 17 February 2012 19:21, Gabriel Goldberg, 0 comments

Mobile Internet in Belgium in 2011

Thu 12 January 2012 12:37, Gabriel Goldberg, 1 comment

Mobile Devices and Internet Mobile in Belgium

Mon 9 January 2012 20:31, Gabriel Goldberg, 2 comments

Google Display targeting methods - a Semetis approach

Thu 24 November 2011 19:12, Gabriel Goldberg, 0 comments

Smartphones & Tablets 2011 status in Belgium

Tue 17 May 2011 15:05, Gabriel Goldberg, 0 comments

Search University in Brussels - 12 May 2011

Fri 25 February 2011 09:26, Gabriel Goldberg, 0 comments

First Belgian Performance Platform Launched for Search

Mon 17 January 2011 18:49, Gabriel Goldberg, 1 comment

Is Mobile Taking Off in Belgium?

Wed 10 November 2010 15:14, Gabriel Goldberg, 5 comments

Video Sitemap 101 by Semetis

Sun 7 November 2010 18:00, Gabriel Goldberg, 2 comments

Belgian Internet Success Stories Showcase @ Google

Wed 13 October 2010 15:23, Gabriel Goldberg, 6 comments

Advanced Search Marketing & Web Analytics trainings in Q4

Wed 29 September 2010 00:22, Gabriel Goldberg, 5 comments

Semetis develops its rich media content

Thu 2 September 2010 13:05, Gabriel Goldberg, 1 comment

Google combating cowboy agencies

Thu 29 July 2010 18:49, Gabriel Goldberg, 6 comments

Google Grants Belgium looking for volunteers

Tue 20 July 2010 19:36, Gabriel Goldberg, 1 comment

Real Search Cowboys in Belgium

Mon 5 July 2010 18:47, Gabriel Goldberg, 2 comments

Summary: Search University II - Brussels

Tue 29 June 2010 18:45, Gabriel Goldberg, 0 comments

Wanna use shortcuts for AdWords Editor?

Fri 18 June 2010 21:32, Gabriel Goldberg, 2 comments

How to promote your Twitter on the Google Content Network

Sat 12 June 2010 14:03, Gabriel Goldberg, 1 comment

Introducing myself to the community: Gabriel from Semetis

Fri 11 June 2010 12:06, Gabriel Goldberg, 1 comment

Mobile Internet is growing in Belgium: what about Europe?

Wed 9 June 2010 17:39, Gabriel Goldberg, 1 comment

Gabriel Goldberg

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Gabriel Goldberg

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