Google (Search Marketing) Agency policy. Is there one?

Wed 7 April 2010 09:03, Tom Bogaert

Google (Search Marketing) Agency policy. Is there one?

After the rumors that were spread last week concerning whether or not Google would alter or shut down its AdWords reseller program, I started rethinking our relationship to Google. As a search marketing agency we have a 'partnership' with Google. How are we being treated by Google? Or maybe more correctly: "How are we, agencies, being neglected by Google".

Google makes great products, without any doubt. Many search agencies understood this from the beginning: when search was still small, when AdWords barely existed. Together we started building the market. And Google had good intentions regarding partnerships. 

Today, Google is still doing great things. But partnership management sure isn't one of them.
... read more

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Trada pay-per-click expert sourcing

Thu 1 April 2010 11:19, Tom Bogaert

Trada ( has recently launched its people AND technology platform. Trada is a very niche vertical platform that brings together webagencies, web specialists and companies/advertisers looking for and offering pay-per-click expertise.... read more

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Tom Bogaert

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