The end of 2009 is upon us, and as I begin to reflect I realise I want my first article of 2010 to mirror the symbolism of the New Year. I want it to have a fresh perspective and a new outlook.

So... I want to discuss how link building should be seen and discuss alternative opportunities that link generation can provide. Now, I understand some of the concepts in the article will not be completely focused on SEO but if we restrict ourselves how are we going to progress and push forward?... read more

Sam Murray is a young SEO with not yet the many miles some others have. But you will recognize talent without years of experience when you meet it. Sam is one of those talents with a bright future. In his post "Don't Believe the Truth - Challenging SEO Beliefs" he started with a bang, making us all think.

Don't Believe the Truth - Challenging SEO Beliefs
Originally posted August 5th 2009

I have only 20 seconds to ensure I grab your attention, I know this, or think I know this, from what I have heard or been told about online user behaviour. The simple truth is, is this really a fact? If not, why don’t we question our beliefs and knowledge? ... read more

The A4U Expo was in my opinion a big success, well organised, great speakers and some really good sessions. There have been tweets demanding the top 10 quote list be published so sit back and enjoy some real classics. 

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Love it or hate it, link bait is successful.  Link building is crucial; however, link-bait tactics that worked this year may not be as effective next year. This session explained what we should be currently looking at in regards to link development.... read more

So here I am, in the press room, blogging about a session at the A4UExpo.  I must admit in terms of SEO, this is as Rock n Roll as it gets, an assortment of free sweets , coffee and a selection of fizzy drinks prepared in a comfortable room. Probably not the requested rider of rock star but the caffeine & sugar intake makes up the high. ... read more