What is Google Shopping and How to Take Advantage from It?

Wed 23 October 2013 14:19, Gabriel Goldberg

What is Google Shopping and How to Take Advantage from It?

You often go shopping on the internet and start with a Google search? Then you’ve probably noticed those ads with a special format appearing on the top right: ... read more



The future of Analytics Measurement: Google Universal Tag

Wed 21 August 2013 16:44, Gabriel Goldberg

Since the launch of Google Analytics solution (GA) in 2005, our user interface is constantly changing, improving, and integrating more and more aspects of the massive "Big Data". It became even more important with the latest changes in customer behaviour and multi-device navigation issues. GA seems now the most suitable free technology to track user behaviour and catch some powerful insight for a website. In fact, we estimate that 70% of website is GA tagged and that represents one page out of two on the web.... read more

The future of Analytics Measurement: Google Universal Tag


New Google Advertising Formats

Wed 14 August 2013 16:44, Gabriel Goldberg

My colleague Stephane has recently asked me to write an article about the new advertising formats on Google and the evolution of Search Marketing. Indeed, having worked for over 7 years in the industry, I am sometimes considered by some as 'old'. Also, having participated in the opening of the Google office in Belgium, there are a couple of unique stories of early Google years that come to mind.... read more

New Google Advertising Formats

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Tried to Connect the Dots?

Fri 31 May 2013 15:05, Seema Sanghavi

Being dubbed by many as one of the most addictive iPhone games ever, Dots has taken the mobile gaming world by storm. In its one month of existence, the game as managed to be downloaded over 3 million times and accumulate over 250 games played. As of yesterday, the game is now available on the iPad and has added a couple other features to make it more addictive.... read more

Tried to Connect the Dots?

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The Craze for Waze

Wed 29 May 2013 14:05, Seema Sanghavi

What was once a mobile app only in Israel, is now a global mapping marvel. On top of all this world wide recognition, Waze has now attracted the interest of Facebook and Google. But exactly does Waze do? This free app plans on helping people solve an everyday problem, traffic. But why the interest from Facebook and Google? Both companies seem to have their own reasons for battling it out and preparing to spend around $1 billion for the app. ... read more

The Craze for Waze


Fire in the Sky in London

Fri 24 May 2013 14:30, Seema Sanghavi

Fire in the Sky in London
Early this morning a British Airways (BA) aircraft made an emergency landing at Heathrow Airport. According to all the tweets, all passengers and crew are safe and the situation is under control. According to the BBC, the plane had an engine fault. Eye witnesses tweeted about and posted photos of...... read more

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Have a Conversation with Google

Thu 23 May 2013 13:30, Seema Sanghavi

Have a Conversation with Google
When you first use it, it may seem like something from a sci-fi movie. Confirmed just yesterday, Conversational Search started rolling out on Google.com in the latest version of Chrome. The new naturally spoken question and answer interface for the search service still has some bumps to fix but a...... read more

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Facebook is Just Not Cutting It

Wed 22 May 2013 11:45, Seema Sanghavi

Facebook is Just Not Cutting It
A recent study from the Pew Research Center released yesterday found the today’s teens have lost enthusiasm for Facebook. In February the social network had warned its investors that the younger users were actively using other social media sites. So why is this happening? According to the s...... read more



Yahoo Acquires Cool Microbloggin...

Tue 21 May 2013, Vitto Christaldi

2 comments

Yahoo Acquires Cool Microblogging Site Tumblr
Yahoo acquires “cool” microblogging site Tumblr for $1.1 billion (or  €855 million). The transaction is expected to close in the second half of t...... read more

Google+ Updates Announced

Fri 17 May 2013, Seema Sanghavi

1 comment

Google+ Updates Announced
Google+ updates were another big topic at the annual Google I/O Conference. The updates have been in effect since Wednesday. In total 41 new features have been added t...... read more

A New Look for Google Maps

Thu 16 May 2013, Seema Sanghavi

2 comments

A New Look for Google Maps
Google made a big announcement at its I/O conference yesterday in San Francisco. The ever popular Google Maps has received a makeover. The search giant previewed its n...... read more

Will Google Announce Spotify Com...

Wed 15 May 2013, Seema Sanghavi

1 comment

Will Google Announce Spotify Competitor Today?
Rumor has it Google will be debuting a subscription based music service at its annual developer conference, Google I/O, commencing today. The rumors intensified yester...... read more

Instagram is So Last Year! Now I...

Wed 15 May 2013, Vitto Christaldi

5 comments

Instagram is So Last Year! Now It's Time for Vine to Shine!
Have you heard about an app called Vine? Vine is an iOS app that works like Instagram; but instead of sharing old-school-effect-photos, you share short cool (or silly)...... read more

Blackberry Crashed, Sales in Ind...

Tue 14 May 2013, Vitto Christaldi

5 comments

Blackberry Crashed, Sales in Indonesia Drop 70%
Finally! Unlike other Indonesians, I am not a Blackberry user; simply because I think iOS and Android are much better in terms of usability, apps, and user interface ....... read more

Crowdfunding to Eliminate Silico...

Tue 14 May 2013, Seema Sanghavi

0 comments

Crowdfunding to Eliminate Silicon Valley Poverty
Many of us think of the Silicon Valley as a hub for all things technology, however, most people are not aware of a lingering problem in the area, poverty. According to...... read more

Indian Alliance Focuses on Onlin...

Mon 13 May 2013, Seema Sanghavi

1 comment

Indian Alliance Focuses on Online Video Viewers
With a current size of 43 million viewers, India’s Internet video consumption market is growing at a very fast pace. To take advantage of this large market, 2 In...... read more

Paid Subscriptions Now on YouTube

Fri 10 May 2013, Seema Sanghavi

1 comment

Paid Subscriptions Now on YouTube
YouTube has just announced that it is launching a subscription based program where users can pay to access specific channels. The company said the purpose of this prog...... read more

Fed Up with Ads on Social Networ...

Wed 8 May 2013, Seema Sanghavi

1 comment

Fed Up with Ads on Social Networks?
In case you haven’t noticed, advertisements on social media sites are becoming more and more prevalent. The companies that advertise on your favorite social netw...... read more
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